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Featured Speaker: |
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Moderator: |
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Anne Holland
Founder and Content Director MarketingSherpa |
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Joseph Payne
Chief Executive Officer
Eloqua |
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July 24, 2008
2 PM ET | 11 AM PT | 1900 GMT
Duration: 90-minutes |
MarketingSherpa's Lead Qualification and Nurturing in 2008 - Marketing's Biggest Contribution to the Bottom Line
Would you like to know what really works when it comes to lead qualification and lead nurturing? Want to hear what to keep and what to throw out in your lead qualification/nurturing program? The real-world examples in this webinar will answer those questions and much more.
- Would you like to turn up to 60% of leads you already have in your database into warmer, more qualified prospects?
- Are you ready to become a hero to the Sales Department by feeding them a steady diet of high-quality leads?
- Would you like bypass the theory and get right down to the tactics that have been proven in the real world by hundreds of B2B marketers?
Register now for Anne Holland’s exclusive look at the latest findings that impact Lead Qualification and Nurturing, based on MarketingSherpa’s recently released B-to-B Lead Generation Handbook.
ABOUT MarketingSherpa
Marketing Sherpa is a research firm that specializes in tracking what works in all aspects of marketing (and what does not.) Its goal is to give marketers of the world the stats, inspiration, and instructions to improve their results. The name "Sherpa" refers admiringly to the Sherpas of Nepal who guide climbers up Mount Everest. Thus, MarketingSherpa acts as friendly native guides who help make your tough climb toward great marketing results easier by handing you research on 'what works.'
MarketingSherpa research activities include:
- Case Study interviews
- Surveys of its readership, marketing, advertising and PR professionals
- Surveys of B2B and consumer prospects/ customers
- Exclusive lab tests and partnered research studies
- Collection and analysis of "best of" research data published by other research firms, labs, and service providers to the marketing field
Register Today!
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